Wayfinder link studio
DeepLink Builder
Start with a YouVersion destination, add tracking context, then export a clean link, QR code, or Branch short link without bouncing between tools.
Campaign setup
Define the path
Choose the YouVersion destination, fill in the required placeholders, and keep campaign naming disciplined for clean reporting downstream.
Campaign name used for tracking, Branch generation, and analytics filtering.
Attribution
Add tracking context
Keep UTM usage intentional. Only add the extra parameters when the campaign genuinely needs source and medium detail.